HOW WE MAKE THINGS HAPPEN
WE’RE A GCC-BASED CREATIVE MARKETING AGENCY
Based in UK, Fawz Holding LTD. is a digital-first marketing agency focused on turbocharging the marketing efforts of our clients. We achieve this by bringing together experts in digital, guerilla marketing and content creation to deliver a tailored solution to unique business challenges.
We call it connecting the dots, and we do it very well.
Content sits at the heart of every marketing strategy. Good content generates brand awareness, creates quality leads, drives website traffic and ultimately results in more sales. In order to create engaging content that yields results for your brand, we follow our winning approach:
Understanding your audience: When we start working with your brand, we make sure to understand who your audience is, where they spend their time online, and what kind of content they engage with.
Humanize our content: Social media channels offer an opportunity for brands to connect with their audience on a deeper level. The idea is to incite emotion and create a bond with people.
Being responsive: In today’s world, news breaks and spreads at lightning speed. A truly social brand is ready to respond – in a brand-appropriate way – to relevant events taking place around us. Our social media team has the agility and PR flare needed to make this happen for all our clients.
Measure & learn: We at Fawz Holding LTD. are firm believers in the value of data in the digital marketing world. Therefore, we use a variety of social media analytics tools to derive actionable insights.
Social media content
Animations: from the storyboard to execution by our in-house animators
Video production: from budget-friendly videos to world-class TVC’s
DISPLAY & PROGRAMMATIC ADVERTISING
Whether your goal is awareness or conversions, we work with industry leading DSP’s to set up, manage and optimize your display campaigns.
What is Display Advertising?
We are talking about banner ads served on websites, apps and social media platforms. They can come in the form of static images, HTML5 animations or rich media formats. Display ads are run on an RTB basis, meaning they are bought in an automated live auction – one impression at a time.
In Display Advertising, we are able to use 3rd Party Data to target our audience based on their interests & behavior. Additionally, we can utilize Retargeting to reach users who recently visited your website or landing page. The advantage in Retargeting is found in the fact that the user has already demonstrated a level of interest in your brand by visiting your website. Therefore, the user is in the lower-funnel territory (more likely to make a purchase).
Programmatic advertising is more than a buzzword. It is a rapidly-developing, customizable and data-driven method of buying digital media today. Despite its growing popularity, many digital markets still don’t know exactly what it is. According to outbrain, Programmatic advertising is defined as the automated buying and selling of online advertising space. But actually, it’s much more than that.
The market for digital advertising space is run by ad exchanges, who operate computerized auctions that bring together both parties of the transaction:
Advertisers, who want to buy ad space on the internet.
Publishers, the website owners with digital space to sell.
Programmatic advertising takes the entire process to a new level. It uses algorithmic software that handles the sale and placement of digital ad impressions via ad exchange platforms – in a fraction of a second. Programmatic also incorporates traffic data and online targeting methods to serve impressions more accurately, efficiently and at scale, which means better ROI for advertisers and publishers alike. Moreover, many of the top websites visited by your customers prioritize programmatic platforms ahead of Google Ads. This means that programmatic campaigns get first-access to inventory on those websites.
At Dotspace, we have desks at the major Programmatic DSP’s, giving us access to more advertising inventory (think reach), greater control over performance and access to additional features not available on Google Ads.
Programmatic campaign planning
Attribution & Campaign setup
Ad / asset development